Once you've identified your audience, and sharpened your story, the final step is to ensure that your publics receive and understand your message (on a regular basis). FIR specializes in programs that get the word out in a professional and consistent manner:
High Impact Public Relations Programs:
- Press Releases
- Wire distribution services
- Targeted email outreach to media (via the Vocus/Cision) contact management system
- Customer Case Studies
- Bylined Articles
- Corporate & Product news coverage
- Industry Awards
- Speaking Opportunities
- Analyst Relations Services
- Investor Relations Services
- Product Reviews
- Employee Communications Services (speeches, Q&As)
- Newsletters
- Product launches and Media Tours
- Trade show support
Website Development & Management, Creative Design, Collateral Development
- Website Design
- Website Management
- Domain Registration
- Web hosting
- Analytics & Search Engine Optimization
- Logo Design & Image Consultation
- Concept Art & Illustrations
- Corporate Identity—across all promotional materials (business cards, collateral)
- Product Package Design
Direct Marketing, Lead Generation, Fulfillment & Conversion Campaigns
FIR’s relationships are not limited to the editorial side: we also work extensively with publishers to help clients reach targeted prospects and get the most out of their advertising budgets. Let FIR help you reach prospects and find new customers through any number of programs including:
- Print and Online Advertising – planning, negotiation, design & placement
- White paper campaigns to targeted publication subscriber lists
- Sponsored email blasts to targeted publication subscriber lists
- Newsletter campaigns
- Trade show promotions