For Immediate Release Public Relations


Spread The Word

Once you've identified your audience, and sharpened your story, the final step is to ensure that the audience receives and understands your messages. FIR specializes in a variety of Public Relations, creative design, and direct marketing programs that can help you get the word out:

Low Overhead, High Impact Public Relations Programs:

For more than two decades, FIR’s founders have refined their skills with respect to creating and implementing all of the standard PR program elements. As a result, FIR is capable of delivering a complete PR program that includes:

  • Press Releases
  • Wire distribution services (BusinessWire, PR Newswire, PRWeb)
  • Targeted email outreach via the Vocus contact management system
  • Customer Case Studies
  • Media Stories (proactive news coverage)
  • Editorial Calendar (features, trend stories)
  • Bylined Articles
  • Awards (industry, publication, and best-of-show)
  • Speaking Opportunities
  • Analyst Relations Services
  • Investor Relations Services
  • Product Reviews
  • Writing Projects (speeches, Q&As)
  • Newsletters
  • Product launches and Media Tours
  • Trade show support

These items are packaged up in an “External Communications Calendar,” that keeps your executives up-to-speed on your PR activities, while also ensuring the best possible coverage by rationing your news out over a determined timeline.

Creative Design, Web design and Management, and Advertising Support:

FIR also provides creative services that address the following:

  • Logo Design
  • Image Consultation
  • Concept Art
  • Corporate Identity—across all of your promotional materials (business cards, letterhead, folders and envelopes, powerpoint, and any other form of collateral
  • Print and Online Advertising
  • Illustrations
  • Package Design
  • Website Design
  • Website Management
  • Domain Registration
  • Web hosting
  • Search Engine Optimization

Direct Marketing Campaigns—A Closed Loop Lead Generation & Conversion Process

In a perfect world, Lead Generation and Conversion would be as simple as buying a random prospect list, executing a campaign, and watching clients arrive at your doorstep with money in hand. In the real world, generating revenue and gaining competitive advantage requires a defined, closed loop process, which consists of:

  1. Analyzing your current customers
  2. Using that information to define what your best prospects look like
  3. Identifying prospects that share similar characteristics with your best customers
  4. Designing electronic and direct mail pieces that complement PR campaigns and product launches, to reach prospects at the same time that press coverage appears
  5. Making sure that an effective sales process is in place to convert these leads to sales
  6. Creating metrics to measure results - so that you can modify your methodologies in real-time to improve the process

With extensive experience in data acquisition, strategic marketing, and sales process improvement, FIR and its affiliates can help you “close the loop” to grow your business.

Ready to start the process? Contact Us ›

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