For Immediate Release Public Relations


FIR recognizes the opportunity – and the need – to do things differently than traditional PR firms.  We provide an integrated set of PR, marketing, and graphic design services that deliver superior results, at a fraction of the cost of what larger agencies charge.

FIR’s executives each possess almost 20 years of experience in public relations, creative design, web development, lead generation and various marketing disciplines. We’ve worked for large corporations, and agencies of all sizes. Since 2002, FIR has been leveraging its expertise, and its contacts, to deliver superior results for its clients.

Domain expertise in Specific Markets:

We don’t strive to be all-things-to-all-comers. Instead, we focus on a few industries where we possess the expertise, and the relationships needed to deliver superior results.  

  •  In the transportation industry, FIR has worked extensively with OnAsset Intelligence, Southwest Airlines Cargo, and several Indirect Air Carriers who transport time and temperature sensitive pharmaceutical products.  FIR’s Founder, Todd Keefe writes a column for that focuses on Technology for the Transportation Industry.  
  • In the Wireless Industry, FIR has worked with dozens of companies over the years that make technology supporting:  NFC-based mobile commerce; hand-held GPS solutions; asset tracking solutions, and dozens of other wireless solutions.         

Program Expertise:

We maintain productive working relationships with the media. We pride ourselves on messaging, content creation, and on writing press releases and customer stories that are tailor-made for publication. Our creative design capabilities work hand-in-hand with our story development.  And our lead-generation services help clients reach prospects directly, providing a perfect complement to our media relations outreach.

Zero Overhead:

Our size and business model ensure that every dollar spent by our clients is used to generate results.

Services Customized to your Needs and Budget:

FIR implements a variety of models to meet our clients’ needs and budgets. Our services are available on a contract basis for projects; a retainer-basis for full-scale, day-to-day support, or anything in between.

Meet the Team >

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